For Chapter 2, Y-3 introduces a selection of dynamic apparel looks with a focus on refined cotton twill workwear inspired garments and reimagined sporting classics.
Subtle yet bold overshirts, cargo pants, and tops are constructed with utility pockets and adjustable hems, while updated takes on the iconic adidas Superstar Tracksuit are elevated with topographical map piping. A selection of garments inspired adidas’ Teamgeist soccer jerseys rounds out the apparel collection, with each piece bearing a digital rust print inspired by the natural process of oxidation. Accompanying the apparel offering is a suite of signature accessories including nylon backpacks, totes, and holdalls.
Helping to narrate the launch of Y-3 Spring/Summer 2024 Chapter 2 is a visceral campaign that spotlights an alternative mode for navigating the city: with freedom, liberation, and lightness at its core. Captured by Francis Plumber, with styling from Robbie Spencer, the striking visuals follow as freerunners navigate deftly through a metropolitan landscape with perseverance, determination, and composure. Through this new lens, the synthetic environment of the city collides with the body’s natural flow, reflecting the unexpected beauty of the collection’s thematic pulse – the spirit of Contra-Natural.
