Two heroes, defined by time. Noah Lyles and A$AP Nast. The fastest man on the planet meets a true original. For the label’s Spring/Summer 2025 campaign, Y-3 continues its road trip across America, this time in the City of Angels, for a meeting of two iconoclastic individuals.
A story of time in flux, the Spring/Summer 2025 campaign finds Noah Lyles fresh off his world-beating summer feats and A$AP Nast, locked into the creative process, in one of the industry’s most legendary studios.
Captured through the lens of famed image-maker, Rennell Medrano, at the campaign’s core is a rich cinematic film which follows the two leading figures as they move across Los Angeles. As the film reaches its climax, Noah Lyles and A$AP Nast meet on a rooftop for a face to face encounter that is captured in a set of striking still images.
Adorned in apparel pieces from Y-3’s seasonal collection and footwear including the the Y-3 REGU, the Y-3 NIZZA HIGH, and the Y-3 STAN SMITH VELCRO, the two cultural icons encapsulate the enduring spirit of the brand.
Two men of our time. Defined by time. A Moment in Time.
Y-3’s Spring/Summer 2025 campaign launches on February 6th.
