Alaïa Takes Over the Guggenheim in New York City for a Spectacular Winter–Spring 2025 Collection

Pieter Mulier revived the Parisian label in New York, blending American sportswear influences with a parade of supermodels

Showing this Winter-Spring Alaïa collection in New York came about for two reasons: opportunity, and obsession. The opportunity to stage a show in the Solomon R. Guggenheim Museum; and an obsession with the idea of American beauty.

For me, American beauty means freedom, of body and of spirit. A simplicity, a modernity and directness, a purity. And both for Alaïa and myself, America is a home away from home. I lived and worked in New York for three years. It helped shape who I am today. And, in the 1980s, for Azzedine Alaïa, it was a city where his clothes and philosophy of design were embraced, where he opened his first store. In 1982, he showed in New York for the first time; in 2000, Alaïa pieces were placed in conversation with works by Andy Warhol at the Guggenheim Museum's temporary space in SoHo - an exchange of art and fashion that was unprecedented.

This season, we were offered the chance to show in the Solomon R. Guggenheim Museum - an act of generosity, a creative exchange with kindred spirits. It is the first time a fashion collection has been shown in the museum's rotunda.

The collection itself has been shaped, inherently, by that idea - by showing in an art museum, in America. There is a sense of American sportswear, its ease and practicality. There are traces of the work of American fashion greats - Adrian, Halston, Charles James, Claire McCardell. American beauty, again. There is also a sculptural aspect, born from Azzedine’s obsessions, and my own.

This collection is about honoring tradition alongside modernity. It is a celebration of an American ideology of dress, and through that of a spirit that can unite New York and Paris - of the body in motion, liberated. As Alaïa always has been.

Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection
Alaïa Winter–Spring 2025 Collection

@maisonalaia

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