The Balenciaga BB Monogram pattern is a modern take on an archival print, first seen on pieces from Balenciaga’s 1990s collections. The updated graphic design interlaces a horizontally stretched double-B logo with a set of diagonal stripes, creating a repeating monogram.
A textured version of the pattern is applied to coated canvas and denim using a multi-step process involving rotary print technology, clean embossing, and/or laser work, seamlessly integrating with the base material while popping with meticulously created highlights.
BB Monogram is introduced on a selection of ready-to-wear pieces and accessories, including pajama sets, the Shopping Bag, the Bistro Basket, the Everyday Camera Bag, the Hardware Tote, the Hourglass Bag, Cash wallets and cases, T-shirts, caps, hoodies, socks, sweat shorts, stretch knee pants, the Rise Sandal, the Pool Slide, and Square Knife high heel styles, available in stores worldwide and on balenciaga.com.
The BB Monogram is also in a new Balenciaga campaign. A series of portraits by Stef Mitchell feature BFRND, Justin Bieber, Kim Kardashian, Isabel Huppert, Marie-Agnès Diène, and Kat Zhang, wearing classic Balenciaga products, in intimate settings all over the world.
