Capital B, the Balenciaga Spring 24 Collection, is revealed through a time-lapse video capturing urbanity’s circadian rhythms: Passersby flow over the sidewalk, weaving through one another or pausing to observe the scene. From dog walkers to package couriers, these city dwellers both face the sunlit Parisian sky and shelter from its sudden rain.
The film – directed in one continuous shot by Mau Morgó and scored with BFRND’s rework of Édith Piaf’s “Sous le Ciel de Paris” – lenses the bustling façade of 10 avenue George V. This address, which Cristóbal Balenciaga referred to as “Le Dix,” is where the maison’s Parisian legacy both began in 1937 and continues to be written today. The essentiality of the place – and a sense of applying the house’s codes into the patterns of the quotidian – fueled the concept.
The Spring 24 collection is composed of two chapters: Garde-Robe (Balenciaga’s line of refined wardrobe essentials) and seasonal ready-to-wear components.
Both segments are styled for the day-to-day with focused choreography, in as ordinary an act as retrieving a coin from the pavement or zooming by on a skateboard. Hoodies show plaid linings, reflecting the density of urban living, while tailored pieces boast sharp cuts and luxe rare wool fabrics.
Eveningwear is given added mobility through lightweight surfer jerseys or technical crêpe textiles. Underlining daily dynamism, a Biker Boot is transformed into a Pantashoe, combining enhanced maneuverability with a gloss of demi- couture.
The result is an observation of metropolitan motion, fusing Balenciaga’s nexus with the pulse of real life in real time.
