Starting on June 19th until September 23rd, 2024, a screen window installation will be added to the Balenciaga Saint Honoré storefront to launch a series of collectables available in selected stores. The largest selection of the Souvenir Shop items will be available in the Paris’ flagship.
In the context of summertime and the high visitor flow in Paris, Balenciaga has created a Souvenir Shop to showcase products that take inspiration from items sold in souvenir stands on Parisian streets, transposing the layered nature of these portable displays to a different context.
Balenciaga has reinterpreted typical Paris tourist merchandise like mugs, umbrellas, lidded porcelain tumblers, enameled metal magnets, keyrings, brass padlocks, decorative plates, glasses, snow globes, each feature a Balenciaga stamp as an ode to the city: a rendition of the Eiffel Tower, a version of a French street sign and more.
