As an official platinum partner of The Queen’s Platinum Jubilee Pageant this June, Burberry is celebrating Her Majesty’s 70 years of service with a series of special celebrations
From supporting Superbloom and launching a zero-waste floating meadow, to releasing a commemorative Jubilee scarf and Jubilee artwork campaign celebrating the past with the creatives of the future; all honour the storied heritage of Burberry’s home country, Great Britain, and the momentous reign of Her Majesty Queen Elizabeth II.
PARTNERSHIP WITH HISTORIC ROYAL PALACES AND SUPERBLOOM
Burberry is partnering with Historic Royal Palaces to support Superbloom, an immersive floral display which will encircle the Tower of London in honour of The Queen’s Platinum Jubilee.
As lead sponsor of the project, Burberry is contributing two original and immersive outdoor installations, including a large floating meadow, which will be moored directly across from the Tower of London on the River Thames and created in the image of the Burberry logo. In addition to this, Burberry is also contributing an art wall crafted in collaboration with digital artist Jon Emmony.
The Burberry Floating Meadow
Designed to celebrate flora, fauna and the pollinators that will benefit from the project, the Burberry Floating Meadow is a zero-waste installation that acts as an extension of Superbloom, highlighting both the critical importance of biodiversity to the world, as well as the brand’s commitment to tackling the climate crisis.
Comprised of over 5,000 plants, many of which are indicative of English river ecosystems and often found on riverbanks such as the Thames, the meadow highlights the role natural grasslands and marshes play in storing carbon, and that flowering species play in providing food and nectar to pollinators and common riverside wildlife. The materials used to build the garden include 1.4 tonnes of recycled plastic collected from rivers.
Every element of the floating meadow is responsibly sourced and will either be reused, repurposed or recycled. All plants will be replanted by Burberry volunteers and live on in local community projects after the installation has closed, including within The Listening Space at the The Caversham Group Practice in Kentish Town. The floating meadow maps have also been created from seeded paper and vegetable inks, allowing visitors to plant and create their own meadow from home.
The creation of the Burberry Floating Meadow reflects Burberry’s commitment to protect, restore and regenerate nature around the world as part of their efforts to tackle the climate crisis.
The Burberry Art Wall
Envisaging our future world – rich in biodiversity and shepherded by nature – Burberry has partnered with digital artist Jon Emmony to create a utopian vision inspired by the power of Superbloom and the dynamism of animals and pollinators of British woodlands.
An embodiment of Burberry’s belief that creativity opens spaces and a reflection of their sustained commitment to protecting biodiversity, the Burberry Art Wall is situated at the entrance of Superbloom at the Tower of London and encourages a new generation of creatives to explore the future of our world through limitless
