Seongsu Rose, is the the next stop for Burberry Streets – a series of takeovers that celebrate the art of discovery and exploration in cities worldwide.
The event merges the brand’s forward-thinking vision with its rich heritage, bringing modern British luxury to life in new and innovative ways.
Immersive experiences, installations and events will unfold in the vibrant Seongsu area of the city – each showcasing the brand’s signatures, such as the rose print and the newly redefined Equestrian Knight Design.
Symbols of the house will be seen in multiple locations across the capital. The purple rose print will fly on flags and buildings on the streets of Seongsu. The series coincides with the highly anticipated launch of Winter 2023, Daniel Lee’s first collection for the brand – now available both in store and online, alongside a redesign of its e- commerce website, marking a new era and creative vision for Burberry.
Burberry Streets will also land in Shanghai in October. Saturday 7 October – Sunday 5 November