“Tweed is central to this collection. I thought a lot about Gabrielle Chanel but I didn’t want to recreate Coco’s look, when she was wearing the Duke of Westminster’s jackets. I took my cue from the Coco who brought colour to her tweeds. I added a vibrant, pop spirit to them.” Virginie Viard
Manchester is the basis of a music culture that has changed the face of the world. Today, it is the meeting point for all those who identify with it. “For me, Manchester is the city of music, confides Virginie Viard. It incites to creation.”
The show takes place in Thomas Street, in the North of Manchester, at dusk, hence the importance being heeded to colour. It is all about feelings. Suits, bags and strings of pearls align around a shimmering, pop palette. Salmon pink, pumpkin, apple green, mustard, sky blue, red and rust light up a horizon that is all at once feminine and singular. Instead of a rock look, the Artistic Director is focusing on the poetry of emotions with a dash of the sixties.
With a vibrant sensitivity and musicality, the 2023/24 Métiers d’art collection evokes the ever-youthful love story between CHANEL and Great Britain, an adventure that has lasted for over a century.
