Presented at nightfall in the enchanting location of West Lake, the CHANEL 2024/25 Métiers d’art collection is a dreamlike voyage from Paris to Hangzhou. In this great historic city and tech capital, the collection is inspired by antique Coromandel screens, objects of the intimate sphere and works of art in Chinese lacquer that Gabrielle Chanel loved to surround herself with.
One of them was so beautiful that she put it up on the study walls in her apartment at 31, rue Cambon, in Paris. It depicts scenes from everyday life of yesteryear, set against the backdrop of Hangzhou’s West Lake, the very place where CHANEL has chosen to unveil its 2024/25 Métiers d’art collection, dedicated to allure, travel and dreams.
A singular dynamic runs through this collection, which revisits the creative universe of Gabrielle Chanel, her stylistic vocabulary and her deepest inspirations, through the savoir-faire of the Maisons d’art gathered at le19M. For the event, director Wim Wenders used his aesthetic and storytelling skills to create a film starring Tilda Swinton, Leah Dou and Xin Zhilei, all three ambassadors for the House.
The sensual, romantic theme of the night is expressed through an exceptional work of pleating and flounces by Lemarié and Lognon, embroideries and inlaid or lacquered laces on blouses with plastrons and ruff collars, very long dresses and skirts, negligees and pyjamas, as well as a long dress in gold lace emblematic of Gabrielle Chanel’s own allure. Fleece pieces, pillow handbags and cloud-shaped pearl necklaces all lead us into the cushioned douceur of the dream world.
Through the luxury of its materials, the savoir-faire of the CHANEL Maisons d’art, the dynamics of its layering and the romanticism of its refinement, the 2024/25 Métiers d’art collection is an invitation to an inner journey around the world.
