celebrating the spirit of celebration and freedom inspired by Nicolas Di Felice and shot by world renowned photographer and director David Sims, the Courrèges Fall-Winter 2022 campaign features several talents, with their hair blowing in the wind, captured in full movement, a can in hand.
A nod to the collection presented last March around a square of crumpled silver cans. They paid a discreet tribute to André Courrèges and to a 1973 collection presented in a car junkyard. A way of tackling the more subversive, more intense side of the House, more personal also for Nicolas Di Felice.
The generations mingle in the same momentum, Loli Bahia or Stevie Sims, for the first time photographed by her father and Anne-Catherine Lacroix, the iconic Belgian model. David Sims was also a natural choice: «I grew up with David’s images. His work has always had a very personal, almost emotional resonance. It was an obvious choice to turn to him now, as I reveal myself a little more with each collection. It’s a fashion story, but it’s mostly about attitude and vision. The energy and the passion he puts into every project is a source of inspiration and future perspective. Hence the crossed fingers, symbol of hope. ”
This campaign, as personal as it is unifying, carries the values of courage, commitment and optimism at the heart of Courrèges.
