At the Milan Fashion Week runway, Kim Jones showcased a sophisticated women’s collection in celebration of FENDI’s 100-year anniversary.
The legacy of 1920s modernity continues to shape the way women dress and think today, a sentiment echoed by Kim Jones, Artistic Director of Couture and Womenswear at FENDI. Reflecting on the importance of 1925—a pivotal year for both FENDI and cultural history—Jones highlights the launch of FENDI and the rise of the Art Deco movement, alongside seminal literary works like Mrs. Dalloway and The Great Gatsby. These milestones collectively define modernism, not only in art and design but also in fashion and thought.
FENDI’s centenary collection pays homage to this rich history while embracing modern sensibilities. The collection merges ready-to-wear and couture, celebrating both the everyday and the extraordinary. As a brand with a matriarchal lineage, FENDI has long championed women who act with purpose, and this season is no different. Practicality, lightness, and movement are central to the designs, emphasizing the idea that fashion should support contemporary life.
Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, stresses the timeless importance of quality, a principle passed down from her grandmother, Adele Fendi. “Quality is the defining feature,” says Silvia, emphasizing how this core value has shaped FENDI’s hundred-year legacy. The centenary collection is a celebration not only of FENDI’s past but also its future, where tradition and innovation meet to elevate fashion as a testament to enduring excellence.
