A FENDI life is one lived between town and country, for fresh air and even fresher ideas. Designed by Artistic Director of Accessories and Menswear Silvia Venturini Fendi, the FENDI Men’s Fall/Winter 2024-25 collection muses on the noble pursuits of the great outdoors, streamlined by the swagger of the city. With tradition and technology in constant dialogue, a masculine wardrobe born from necessity is nuanced with Roman decadence: from the FENDI ateliers, to the world.
Pondering the changing landscape of sartoria, the hybridity of the silhouette and its multiple meanings remains a constant question in menswear, answered by FENDI in ways that transcend and surprise. Uniting a deep knowledge of culture with the prowess of techniques new and old, subtle expressions of Europeana abound, from the soft rub of Casentino blanket wools to the waxy polish of all-weather cloths and the smooth hand of loden. Amongst the hibernal palette of peat and granite, burnt umber, coal and forest green, bright swathes of cornflower and denim blues, cherry, grass green, canary yellow and cloud gray all flourish in contrast or tone-on-tone.
Furthering FENDI’s pursuit in the fields of music and technology, the Men’s Fall/Winter 2024-25 runway also unveils the FENDI x DEVIALET Mania portable handheld speaker, worn with looks 6, 20, 32, 34 and 43. Crafted by Devialet’s French team of haute technologie engineers, and wrapped in a technical FF case in brown and tobacco with gold or gray and black with silver, this state-of-the-art 360° stereo speaker offers outstanding audio purity through a unique architecture and proprietary acoustic mapping technology that adapts its stereo soundstage to its environment to deliver perfect treble and bass on the go.
Conceived by the Italian artist Nico Vascellari, the FENDI Men’s Fall/Winter 2024-25 runway show takes place with a live audience seated on brushed steel benches in a path of elongated FF monograms creating a geometric path through the FENDI headquarters in Milan, Italy.
Continuing the FENDI tradition of bespoke show soundtracks created for the House through collaborations with the Italian electronic music scene, the show is accompanied by a new original composition by Vascellari and DJ and producer Rocco Rampino.
