Upside down and inside out – just like the FENDI – the vocabulary of Silvia Venturini Fendi’s man is built on a constant play of contrasts and juxtapositions. “It’s about a balance of decoration and simplicity,” she says, “An ageless sense of freedom to play, as we rediscover the luxury of free time.”
This soulful curiosity lies at the heart of the FENDI men’s universe, spanning out in a boundless exploration of style at the fulcrum between nostalgia and innovation. Investigating the other side of normality, the classic men’s wardrobe - in the sense of familiar shapes and materials - becomes a source of inspiration to analyse, deconstruct, and elevate through novelty and craftsmanship.
The FENDI Spring/Summer 2023 collection packs a playful punch of colour reflecting the earth, sea and sky, from melon and indigo to ochre, putty, cornflower blue and silver grey. A bohemian wanderlust is imbued in the accumulation and exchange of embellishments and techniques that trick the eye, with a plethora of FENDI-fied souvenir tropes from soft fringe and tassels to terry towelling and beaded daisy chains. The swirling weather patterns of planet Earth zoom in and out as thermographic jacquard coats alongside bucolic cowhide motifs, and the motif appears as a psychedelic FEND-ikat linen or blown out in tonal cotton knits.
