“The foundations of how women dress today and, in many ways, how we think are in the 1920s. It’s about modernity in style and attitude,” says Kim Jones, Artistic Director of Couture and Womenswear. “1925 has so many milestone moments. It is the founding year of FENDI, but also the year of the Art Deco exhibition in Paris – The International Exhibition of Modern Decorative and Industrial Arts – from where the name is taken. Virginia Woolf’s Mrs Dalloway and F. Scott Fitzgerald’s The Great Gatsby are also published. There’s modernism in dress, design, decoration and thought. We approached the collection with these things in mind, as an amalgam of epochs, moods and techniques – then and now.”
