Givenchy’s latest styles are complemented by a global advertising campaign featuring Dutch model Julie Hoomans, captured by Paris-based photographer Tess Petronio. Set against the iconic backdrop of Paris, the campaign embodies a powerful blend of fashion and creative expression.
Tess Petronio describes the series as “a symbol of both fashion and creative expression.” With the stunning backdrop of Paris, the campaign highlights the strength of women's personalities and delves into themes of identity. Petronio emphasizes how model Julie Hoomans’ unique persona adds depth to the imagery, illustrating how the bag enhances not just an outfit, but the attitude of a modern woman. This approach positions Givenchy’s bag as not only a luxury item but also a significant statement piece that resonates with personal expression.
The Voyou, which translates from French slang as “bad boy,” embodies the essence of chic Parisian nonchalance. First introduced with the House’s Spring-Summer 2023 women’s collection, the Voyou quickly became a sensation, marrying traditional handbag elegance with a relaxed biker vibe. Its slouchy, V-shaped design conveys an effortless sophistication that captures the spirit of the Left Bank, making it an essential accessory for today’s fashion-forward woman.
In essence, the Voyou is more than just a bag; it is a reflection of individuality and style, celebrating the contemporary woman’s journey through fashion and identity.
