Mirroring the material's historic origins, GG canvas is reintroduced in a timeless mix of blue and beige for Gucci Love Parade. With a low environmental impact, the canvas has come to the forefront of each collection decade after decade to become a hallmark of the House.
The House's legacy in travel goes all the way to its beginnings, when Guccio Gucci worked as a lift boy at the Savoy Hotel in London. Inspired by the trunks of the British aristocracy, luggage became a part of the Gucci collections from its earliest days as a leather goods shop in Florence. Today, luggage remains part of the Gucci narrative, even more so in the Love Parade collection.
The blue GG canvas is revived through a dedicated campaign where the attention is focused entirely on the motif.From the floor to the ceiling, everything featured within the setting is decked out in the signature pattern. The Gucci items blend with the backdrop, just defined by the blue leather trim and the blue-red-blue Web stripe.
