JW Anderson Menswear Spring Summer 25 / Resort 25 Collection

The collection features a special partnership with GUINNESS, the renowned Irish company founded by Arthur Guinness in 1759. Celebrating the unrivalled craft and creativity uniting both brands

Are you ready for the hypnotherapy session?

Close your eyes.

Inhale. Exhale.

Accomplish a state of sleep.

Real sleep.

Are you feeling dreamy?

Maybe a little delirious?

Is everything getting out of proportion?

Fantasize. Augment. Blow up.

Allow things to inflate, details to grow gigantic.

Get a loafer into a bag, and balloons all over the place.

Let volumes bend, turn, grow askew.

Concede flaps to do the same.

Inhabit a British house, and knit it.

Do you see the space cadets?

You can’t miss them: everything they wear is so aggrandized.

Feel dizzy, perhaps?

Have a pint of Guinness.

JW Anderson Menswear Spring Summer 25 / Resort 25 Collection

About GUINNESS:

The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most Guinness is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All Guinness consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.guinness.com. Enjoy Guinness Sensibly

@jw_anderson