LANDING IN A NEW WORLD: an earthbound mission for all mankind. For the KENZO Fall-Winter 2024 Women's and Men's Collection campaign, NIGO points the season's intergalactic telescope to Planet Earth.
Employing space travel as a metaphor for the cross-continental and multi-cultural message at the heart of his practice, the Artistic Director portrays the wonders of nature in their inherent sci-fi glory. The volcanic landscapes of Lanzarote serve as otherworldly backdrops for a collection inspired by the inspirational exchange between East and West in period and fantasy cinema. The campaign was captured in still imagery by Johnny Dufort and in still and moving imagery by Frank Lebon, respectively.
Guided by George Lucas' use of the samurai films of Akira Kurosawa in the creation of the Star Wars universe - an original, complete fantasy culture like no other - the imagery pays tribute to the hand-painted sensibility of the space opera's sets and its saturated lighting. Photographed at the rocky and dramatic landmarks of El Volcancito, Charco de los Clicos and Teseguite, the campaign's ensemble cast poses in portraits capturing the multi-faceted diversity of humanity: the alien species that inhabits Planet Earth, from East to West and everywhere in between. Shot in the dark, a series of short films scored by Kazuki Ubukata's i.e.h.a. depict the stars of the campaign roaming the almost Martian terrain of Lanzarote like earthlings on another planet.
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