LOEWE’s first major brand exhibition, Crafted World — a celebration of the house’s rich history, Spanish heritage, and commitment to the handmade — is arriving in Tokyo in Spring 2025.
Spanning 179 years of creativity and innovation, Crafted World is a showcase of LOEWE’s progressive approach to fashion and the culture of craft over generations. Conceived as a travelling exhibition, Crafted World first launched in Shanghai in 2024. In March 2025, Crafted World will arrive in the Harajuku district of Tokyo in Japan, the first country LOEWE expanded to beyond Europe, with the opening of a dedicated space in 1973. Since then, LOEWE has continued to engage in a rich cultural dialogue with Japan.
Designed in collaboration with OMA, the studio behind some of the most ground-breaking buildings of the 21st century, Crafted World offers visitors a chance to journey through the iconic designs and cultural collaborations that have illuminated LOEWE’s evolution from a leather-making collective founded in Madrid in 1846 to one of the world’s leading luxury fashion houses. Steeped in art and culture, Crafted World is a story dedicated to the joy of making things by hand. The exhibition transports the audience from the sights and sounds of Spain, to the front row of the Paris runway, and, in a series of interactive rooms, inside the visionary imaginations that have inspired LOEWE’s recent collections — including those of Studio Ghibli and the Kyoto-based ceramics studio Suna Fujita.
Crafted World Tokyo also includes a specially curated series of works and architectural interventions highlighting the house’s collaborations and cultural projects across Japan and beyond. These include a video documenting the LOEWE FOUNDATION’s support for the Ōnishi family, who have been crafting ceremonial Kama tea kettles in Kyoto for over 400 years, alongside works by LOEWE FOUNDATION Craft Prize finalists Tanabe Chikuunsai IV, Moe Watanabe, and 2019 winner Genta Ishizuka, and artist collaborators from LOEWE’s annual Salone del Mobile showcase, ARKO, Hafu Matsumoto, and Jirō Yonezawa.
Crafted World Tokyo will be on view from 29 March to 11 May, 2025 — 9am-8pm
6-35-6 Jingumae
Shibuya-ku
Tokyo 150 0001
The exhibition entrance is free but visitors must reserve a ticket.
Oil on wood
LOEWE Art collection
Lambskin, cotton and elastan
Private collection, London
Asparagus clutch bag in embroidered beads, felt and leather
LOEWE Archives
from the LOEWE Fall Winter 2022 womenswear collection
Embellished bodysuit in satin technical jersey with all-over appliqué gold crystals and trompe
l’oeil hands motif, and black rubber latex gloves. Replica
LOEWE Archives
