Grass growing on cloth. Birds flying, fish swimming, water dripping and humans kissing on screens. The real and the digitally reproduced. Nature and technology meet within a glaringly white, mind-expanding environment. A collection that juxtaposes to entice new perspectives.
A fusion of the organic and the fabricated, carried with the bluntly affirmative, matter-of-fact tone that is essentially LOEWE. Shapes are reduced to their archetypal crudeness, standardised and then inflated, shrunken, sliced or left as they are. Staples: the bomber, the hoodie, the sweatshirt, the polo, the shirt, the trackpants, the shorts, the waxed jacket, the parka. Made in padded nappa, or ozone-treated cotton that makes them look as though they’ve been buried underground. The perfect and the worn out. Tech relics—earphones, a pen drive, a phone case—cluster on the leather coat. Chia plants and Cats wort grow on coats, sweatshirts, sweatpants and running shoes in a process perfected in collaboration with designer Paula Ulargui Escalona. Screens turn coats and tops into projection devices.
Solid archetypes in solid colours: neutrals, with bright accents. Archetype tote bags, hard cases, the Puzzle in a solid-colour version, and turned into a pair of shorts. Padded sneakers, the Flow runner sprouting grass
A poetic vision seen through digital technology, expanding perceptions and boundaries on the materiality of clothes making
