The liberated summer spirit that defines the Ibiza mindset finds in music and its culture a veritable epicenter. Ibiza is the island where music catalyses creative energies into an all-encompassing, laid-back lifestyle.
The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.
Island life: that’s what makes Ibiza, Ibiza. Hours spent on the beach, on a boat or by the pool, day and night, having fun in the glaring sun and in full contact with the elements. This ethos permeates the collection, which is meant to be enjoyed in an island scenario or to give an escapist vibration to summer in the city. There is an ease to the pieces that makes them versatile and, with a stress on weaving, braiding and texture, aligns with LOEWE’s sense of craft. Polo shirts, skirts, dresses are made in crochet, and some of them feature leaf patches. Real alocasia leaves are morphed into tops. Solid surfaces in organic tones are juxtaposed with vibrant prints. The LOEWE Anagram recurs as a motif, even on denim. Satin lambskin is cut into slinky dresses. Jersey tops are immediate and easy. Fringes dance along hemlines. Denim is a must for polos, Bermuda shorts, and micro shorts that are an epitome of freedom and ease.
The accompanying visual portfolio, shot once again by Gray Sorrenti, is a celebration of island life with the creative community that gathers around LOEWE. The images, captured outdoors in Ibiza and Colombia, feature a cross section of international creatives and talents: Alewya, Bad Gyal, Mason Hyce Barnes, Guitarricadelafuente, Emily Ratajkowski, Devin Halbal and Karol G are portrayed in sun-drenched moments, simply having fun.
LOEWE Paula’s Ibiza will be in store from April 20. In London, an exclusive pre-launch pop-up space at Harrods will offer a selection of women’s basket, shoes and sunglasses from April 18–May 12, taking over the store’s iconic exhibition windows on Brompton Road with a colourful celebration of summer.
