The idea of a legacy in constant mutation suits Louis Vuitton. Staged within this incomparable architectural organism, the Cruise 2025 collection is steeped in the flourishing culture of Spain. As if in homage to such opulent purity, the Maison’s rigorous spirit embraces the country’s passionate character.
Even more than an architect, Antoni Gaudí is like a land unto himself that, to this day, continues to come into its own in the city of Barcelona.
The idea of a legacy in constant mutation suits Louis Vuitton. Staged within this incomparable architectural organism, the Cruise 2025 collection is steeped in the flourishing culture of Spain. As if in homage to such opulent purity, the Maison’s rigorous spirit embraces the country’s passionate character. The fervor of its colours, its loyalty to tradition elevated into artistic expression, dark and light that never appear contradictory. In sum: a style, an art of traveling, enriched by the specialness of a different land and the way one makes it one’s own; a journey of discovery.
The scenographic ambiance is the work of set designer James Chinlund, with seats that follow the contours of the space; the music, a great twin soundtrack: "Music for Chameleons" by Gary Numan and "Madame Butterfly" by Malcolm McLaren.
