The Louis Vuitton Pre-Fall 2024 Men’s Collection by Pharrell Williams moves with the gravitational force of the moon. The nocturnal counterpart to the sun, the moon is the Earth’s wave-maker and a source of light and guidance across the globe. In his first pre-collection for Louis Vuitton – and the Maison’s first Men’s Pre-Fall show – Pharrell Williams surfs the slipstream of the seafarers who let the moon and the stars guide them to new horizons.
The Louis Vuitton Pre-Fall 2024 Men’s Collection by Pharrell Williams moves with the gravitational force of the moon. The nocturnal counterpart to the sun, the moon is the Earth’s wave-maker and a source of light and guidance across the globe. In his first pre-collection for Louis Vuitton – and the Maison’s first Men’s Pre-Fall show – Pharrell Williams surfs the slipstream of the seafarers who let the moon and the stars guide them to new horizons. Staged in the metropole of Hong Kong SAR, where local tradition melds with multicultural influences, the show illustrates the LVERS philosophy at the heart of the Men’s Creative Director’s practice: an ode to the core values that bind us together across the world, from Hawaii to Hong Kong and everywhere in between.
THE AVENUE OF STARS / The show
Set under the moonlight and constellations of the night sky, the Louis Vuitton Pre-Fall 2024 Men’s Collection Show unfolds along the Avenue of Stars on Victoria Harbour. Located along the panoramic waterfront of Tsim Sha Tsui, the 440-metre promenade was established in 1982 and reopened in 2004 as a monument to the stars of Hong Kong’s film industry. Victoria Harbour is noted as an epicentre of cultural exchange, and has welcomed seafarers from around the world since the fifteenth century. Being close to the water is a constant theme and grounding force for Pharrell Williams, who grew up in Virginia Beach. The port serves as a symbol of the mind-expanding power of travel.
