Louis Vuitton unveil its Women’s Cruise 2025 campaign, lensed by photographer Jamie Hawkesworth. Following the House’s Cruise 2025 fashion show, presented in May at Barcelona’s iconic Park Güell, the resulting campaign continues a dialogue with the city’s rich architectural heritage.
Inspired by Artistic Director of Women’s Collections, Nicolas Ghesquière’s vision to showcase his Cruise collections amidst locations of exceptional architectural and natural beauty, the campaign captures the collection against the backdrop of Barcelona’s most remarkable landmarks. From the whimsical curves of La Pedrera to the vibrant views from the 'Fundació Joan Miró', each location provides a unique canvas for the collection’s striking silhouettes.
Hawkesworth’s evocative imagery portrays the models in both static and dynamic poses, evoking a sense of escapism and the spirit of travel inherent to Louis Vuitton’s DNA. The campaign encapsulates the essence of Ghesquière’s Cruise vision, creating an interplay between past and present, fashion and architecture.
The campaign will be in print insertions from 31st October and on Louis Vuitton social channels from 8th November, 2024.
