“When I was thinking of the name for my brand, I wanted to find a name that made sense globally, and that had the power to bring an emotion straight away. “self-portrait” is a very personal and nuanced name - no person sees themselves as one think. We evolve constantly, we have so many facets, we go through so many emotions on a daily basis. This sentiment has become the heartbeat of the brand - the idea that I can design for women to feel like themselves and be comfortable in their own skin.
When it came to this campaign, I wanted to play on this idea of celebrating women, and of highlighting the joy in owning your personality and beauty - this is our heightened version of feeling empowered in any situation.
Working with Tina Barney, a photographer renowned for capturing intimate portraits of real-life splendour and tradition with sensitivity was a true privilege and I knew she would be the perfect woman to shoot Emily in all her crowning glory, as the ultimate Miss self-portrait.” Han Chong, Founder and Creative Director of self-portrait.
Renowned photographer Tina Barney has captured self-portrait’s latest campaign, starring Emily Ratajkowski. Titled “Miss self-portrait”, the campaign celebrates the power and confidence that comes from self-expression and self-belief and captures the spirit at the heart of the London based fashion house - a brand designed for women who challenge tradition, embrace their individuality, and effortlessly claim their space in the spotlight.
The series of candid portraits and videos reflect a modern and playful approach to occasion dressing; portraying the women that influence and inspire Han Chong; those who don’t take themselves too seriously, and who find a great sense of joy from dressing up. Tina Barney’s unique photographic style, known for capturing intimate, real moments, embodies self-portrait’s playful and confident spirit, elevating the idea of women crowning themselves and celebrating their uniqueness.
The launch of this campaign also coincides with Tina Barney’s first-ever retrospective in Paris, opening on September 28th at the Jeu de Paume, where her extensive body of work will be celebrated in full.
This campaign marks Ratajkowski’s second act with self-portrait, following her appearance in the “At Home, with Self-Portrait” series last year. She now takes to the stage through Tina Barney’s lens navigating the themes of identity and image ownership. The campaign features looks from self-portrait’s latest collections including the Silver Rhinestone Fishnet Maxi Dress and Blue Soft Knit Top and skirt, now available through self- portrait.com and selected retailers. New pieces including the red sequin dress and monochrome off the shoulder knit dress are available now for pre-order.
“Miss self-portrait” will roll out periodically throughout the coming months.
