The Prada Spring/Summer 2024 collection proposes an absolute freedom of the body expressed in lightweight dresses in floaty fabrics that challenge the language of classic tailoring
In the collection, formal silhouettes, borrowed from menswear, are reimagined in architectural forms that reconsider the archetypal contours of formal rigor.Made in Prada's iconic materials, bags and shoes are embellished by the use of precious leathers.The collection reproduces and reinterprets a handbag design originally devised by Mario Prada, Miuccia Prada’s grandfather and co-founder of Prada, in the 1913. Originally proposed in silk moiré, the style is recreated in Nappa leather and re-nylon featuring a hand-carved fastening depicting a mythological figure.A traveler with a deep intellectual curiosity and interest in culture, Mario Prada would journey around the globe to source precious artifacts that, upon return, were assembled into unique luxury items.
The collection's concept of fluidity framing the human form expands, represented through the showspace in the Deposito of the Fondazione Prada. Abstract walls are evoked through fluid interruptions, forming an ever-shifting enfilade through which the models process.
For the September 2023 Prada show, a bag designed by Mario Prada, originating around circa 1913 and held in the Prada archives, is both reproduced and reinterpreted. An evening bag with frame clasp, it features a hand-carved fastening depicting a mythological figure, a reflection of contemporary enthusiasm for historical Eastern artistic esthetics and styles that exerted a great influence worldwide on decorative and fine arts across the late nineteenth and early twentieth century. Originally proposed in silk moiré, the style is recreated in nappa leather and re-nylon. Alongside, a sequence of bags draw inspiration from the style, utilizing its distinct clasp detail on oversized tote styles in leather or re-nylon. Both reflect directly Prada’s exceptional 110-year history, hallmark savoir-faire and continual curiosity.