The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.

Evocative, alluring, both real and dreamlike. The narrative flows around an atemporal space, taking shape thanks to aquatic and sensual atmospheres in which the vision of the photographer and artist Petra Collins is expressed through an intimate, almost introspective way.

It is a story with a gothic and romantic soul, a fairy tale about modern, dark mermaids: they are moving with the waves of their moods and are fascinating as the ocean’s depths.

The imaginary therefore changes its tune and is transformed. The woman is not only sexy and mischievous but also strong, determined, extremely rooted in the present.

It is an incisive and liquid, fantastically authentic Blumarine.

The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.

PHOTO CREDITS

Creative Director - @nicola_brognano

Photographer– @petrafcollins

Styling -@lottavolkova@artpartner

Talent -@mulan_bae@elitemodelworld@kangsjia@whynotmodels

Casting Director – @mgazario_casting

Hair – @hollismithhead @artpartner

Makeup – @kalikennedy @forwardartists

Nails - @nailsbymei @13marketmanagement

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