The House unveils "We Will Always Have London", a new campaign by Creative Director Sabato De Sarno to present the Gucci Blondie bag and Cruise 2025 collection. Kelsey Lu, captured by the visionary Nan Goldin, are the protagonists of a story of people.
With a creative vision that evolves and deepens each season, from the discreet setting of Spring Summer 2024 to the exploration of new sensuality in Fall Winter 2024, Sabato De Sarno’s latest campaign for Gucci introduces new languages of artistry and romance. This latest chapter in a voyage through various dimensions of stylistic expression is set in London, an eternal muse for music, art, and culture, and where the Cruise 2025 collection debuted, embodying the creative spirit of the House’s ongoing love affair with the city. It was here, over a century ago, that a young Guccio Gucci, working as a liftboy at The Savoy hotel, first encountered the elegance and sophistication of the international elite. This experience sparked his ambition and led to the founding of his eponymous leather goods house in 1921, forging an enduring bond with London. This connection continues to shape Gucci’s creative journey, celebrated in the Cruise 2025 collection and in the “We Will Always Have London” campaign.
