“Y-3 was born from the fusion of the seeming opposites of sport and style. Together with Adidas we worked on forming something that didn’t exist and that foresaw the future.” - Yohji Yamamoto
In conversation between the poetic world of Yohji Yamamoto and the technical innovation of adidas, the collection is informed by Aeration, Reflex, Superposition - three key design principles, reflective of the three stripes.
Lightness, motion, and layering come together to tell the enduring story of Y-3. That which is unnecessary is then negated, as paint stroke graphics remove excess noise to present the essence of Y-3 and nothing more.
Unveiled at Salle Pleyel, a music theater in the heart of Paris, the collection was set against a monolithic landscape, brought to life through contrasting geometric shadows, choreographed by flashing lights.
Adidas technical fabrics born in sport are reborn in Y-3’s vision - technical mesh iterated as a vest for the street, and individual squares of adiZero hand edge-bonded together into an aerated quilt, then rendered as a gown. Tailoring features trailing threads creating movement within the structure of a jacket. A vision for the street is offered in reflective, aerated, and adaptable outerwear.
An homage to Y-3 legacy, icons from the world of sport and culture walked the show – including American footballer Garrett Wilson, skater Marcos Montoya, footballers Naomi Feller, Fuka Nagano and Joel Chima Fujita and artist Gabriel Moses.
