Global superstar Myke Towers surprised fans with the announcement of a new track. The Puerto Rican phenomenon drops “La Primera Vez” today, an explosive collaboration with NTG. Along with the announcement, the artist also revealed the album cover, which features a modest close-up of Towers wearing neutral colors, masterfully contrasting with the production's title.

In "La Primera Vez,” Towers blends the sensuality of R&B with trap rhythms and rap from Myke and NTG, bringing to life daring lyrics in which the performers explore desire, painting a picture of intimacy and passion.

This has been a big week for Towers, who received a nomination for the 2024 MTV VMAs on Tuesday for his viral hit “LALA,” which is competing in the Best Latin category. The track, part of “LA VIDA ES UNA,” is rapidly approaching the billion-streams club on Spotify. The hit conquered the #1 spot on both the Latin Airplay and Global Excl. U.S. charts in the United States landed at number three on the publication's Global 200 chart.