‘Crying’ follows on from Sekou’s debut 2023 EP ‘Out of Mind’ and heartbreak ballad ‘Time Will Tell’. Produced by Matt Rist, the production lends its touch to this compelling new single, helping further demonstrate Sekou’s musical versatility and genre-bending sound. An eagerly awaited follow-up to his previous releases, including breakout single ‘Better Man’ (which boasts over 5M+ streams on Spotify), Sekou has been evolving in his artistry with ‘Crying’ being the perfect example of this. Sekou leans on his expertise as a singer-songwriter who lays his heart on the page, creating ever-relatable tracks about love, heartbreak, and self.

2023 ended on a high for Sekou with many significant moments: a standout performance on ‘Later…With Jools Holland’, a nomination for BRITs ‘Rising Star’, cementing him in history as the awards' youngest nominee, and making the top 10 in the BBC Radio 1 ‘Sound Polls’. Earlier this month, Sekou sat front row at the KidSuper show at Paris Fashion Week Men’s and lent his vocals to the soundtrack for the show which featured US rappers Quavo, Fridayy, and Kelz. Following this, he sat front row at the Valentino Men’s Show, further enhancing his relationship with both luxury and cult fashion brands, and the versatility he holds as an artist. 2024 is already gearing up to be an incredibly exciting year for Sekou, in February, he embarks on the UK and European leg of Renee Rapp’s ‘Snow Hard Feelings’ tour, performing 12 shows in support of the US star.

With fans in the likes of Anderson .Paak, Cleo Sol, Fred again.. and Kamal who have all shown support to the rising star online. With over 300,000+ monthly listeners on Spotify and a combined 256K+ followers across socials, Sekou's eclectic style and talent have made him one of the most exciting new artists in the scene today. With this latest release, he continues to show his musical versatility and leaves a unique footprint on the UK music industry. Already gaining support from the likes of Apple Music, Amazon Music, Spotify, BBC Radio 1, BBC 1Xtra, COLORS, as well as tastemakers such as Clara Amfo, Jo Wiley, DJ Target, and Abbie McCarthy, Sekou's trajectory is limitless as he continues to release hit after hit.

Amid cross-Atlantic demand and soaring global ambitions, Sekou who is inspired by the likes of Prince, Michael Jackson, Chaka Khan, and Beyoncé is poised to dominate, as he teeters ever-closer to stardom with every release. A testament to the 19-year-old’s musical prowess ‘Crying’ continues an exciting start to 2024 alongside a string of releases, and live performances that are sure to propel the rising star even further into public consciousness. With a string of releases and live performances set for this year, Sekou is primed to continue his ascent in both the UK and global music scene.