Dior Presents Exclusive Pop-Up Stores Dedicated to the Fall 2021 Men’s Collection 

Starting April 29th, Dior will inaugurate a series of pop-up stores in several cities around the world, unveiling the Fall 2021 men’s collection designed by Kim Jones in collaboration with Kenny Scharf. 

Paying ode to the American artist’s vibrant Pop aesthetic, these showcases revisit a universe informed by cartoons, Surrealism and science fiction. From Beijing to Vancouver by way of Hong Kong, characters from his works come to life in the form of spectacular sculptures, giant balloons and three-dimensional stickers, in a cosmic decor in perpetual movement, like an interstellar journey recalling the futuristic atmosphere of the runway presentation. 

At the Selfridges Corner Shop in London, these lighthearted creatures dominate an immersive scenography featuring an interactive motion sensor screen. A playful experience may also be found at Miyashita Park in Tokyo, which for the first time is hosting a luxury House. Located in the iconic Shibuya district, this ephemeral address will offer a galactic voyage to the heart of the show’s inspirations, broadcast on a monumental column. 

Symbols of positive energy, jacquards and subtle seed-stitch embroideries, created using ancestral Chinese savoir-faire, transpose the artist’s motifs onto a selection of pieces and accessories, such as the Saddle bag and the B23 sneakers. A jacket revisiting the essence of tailoring sports a moiré knot in back; that exceptional fabric also adorns a coat and bombers. 

An invitation to take flight, and a hymn to the power of imagination that transcends frontiers.