Gucci Décor New Romantics Alessandro Michele , Re-Edition Magazine

Personal space is a canvas on which we can express ourselves, and Gucci Décor was developed by House Creative Director Alessandro Michele to provide highly distinctive, imaginative and poetic pieces to bring joy into our lives. This collection of furniture, furnishings and decorative items from the House enables us to dress our living spaces in a way that is both creative and contemporary.

Underlying Gucci Décor is the powerful, romantic aesthetic of Alessandro Michele, expressed through a multitude of House motifs. Exuberant combinations of colours, patterns and words, with multiple references to Gucci’s rich library of designs that often revolve around flora and fauna, create a vibrant impression. The collection is genuinely inventive and surprising, eschewing traditional notions of interior design in favour of an eclecticism that invites us to curate and customise freely.

‍Gucci Décor is available in Gucci flagship stores and Gucci boutiques, online at gucci.com and in select speciality stores.

Among the many new concepts in the 2021 Gucci Décor Collection is decorative coloured tableware, created to enhance the social dining experience that lies at the heart of so many homes. The pieces in this new selection are made from high-quality porcelain by the famous Florentine firm of Ginori 1735. In many ways, these epitomise Gucci Décor’s commitment to craftsmanship – the distinctive porcelain items often require hand-painting, and complex processes of firing that demand great expertise. Each undergoes many manufacturing stages to achieve its final appearance. The new tableware features a fresh version of the House’s famous Herbarium print in a warm yellow, decorating a wide range of pieces, including tea and coffee pots with matching cups, plates and bowls, and a cake tray, milk jug, sugar bowl and soup tureen. Other coloured tableware sees a large charger plate/cake plate, medium fruit/dessert plate and small plate or small bowl in two patterns: Odissey (in green) and Star Eye (in yellow). Airbrushed colour backgrounds, decal prints and hand-finishing achieve the end result, and there are additional gold details for the Odissey line.

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A home should of course feel comfortable and welcoming, a place to unwind. To help create a sense of repose and relaxation, Gucci Décor presents a range of blankets, quilts and cushions, all displaying the distinctive decorative aesthetic of the House – a feast for the eyes as well as a source of comfort and warmth. Stars feature on new blankets made from fine yarns – wool, cashmere and silk – along with a GG pattern and anchors. These have a fringed border and contrasting colours on front and back (black/ivory, brown/black and green/brown). There is also a new style of logoed blanket in a pure new wool bouclé, which brings out the three-dimensionality of the pattern. The 3D effect is produced by the combination of yarns of different thicknesses, and the piece has hand-knotted fringes. It is available in yellow and orange.

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The Gucci Décor Collection is regularly reimagined, however there is a consistency that always runs through it. The use of House motifs, the colourful imagery and patterns and the surprising and eclectic combinations of design elements ensure that everything feels part of an ever-growing family. Customers can therefore add to their previous Gucci Décor purchases in the knowledge that all will work seamlessly together.

Spotting a light on the collection, a dedicated campaign was conceived by Creative Director Alessandro Michele. Shot within the walls of the Museo Atelier Canova Tadolini in Rome, the images portray the pieces at home in an evocative, historic place, surrounded by the magnificent collection of sculptures by Antonio Canova, Adamo Tadolini and the following generations of artists which inhabited the space. In this intimate atelier, the Gucci Décor reveals all its symbolic significance, opening dialogues between the past and the present, shaping a future where heritage and self-expression coexist.

The collection is entirely made in Italy and is a true celebration of Italian art and the great tradition of the country’s artisan makers.

New Romantics - Gucci Décor

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