Givenchy first advertising campaign by its new Creative Director, Matthew M. Williams. In a series of images shot by the photographer Nick Knight, a long time friend and collaborator, the designer lifts the veil on his aesthetic for Givenchy, revealing key hardware symbols that he will bring to the fore in collections for both women and men.

Since his appointment as Creative Director of Givenchy in June 2020, Williams has been quietly honing a fresh, modern attitude for the Parisian fashion house. He began by drawing inspiration from his new life in Paris, in corporating beloved places and emblems into his designs. In particular, a picture he took of the celebrated ‘love locks’ adorning the bridges of Paris was the starting point for an original take on Givenchy signatures.

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